MSN Ad Center, How's it working for you?

I often get questions from people about traffic. The want to know what the best option is for getting visitors to their website.

There is a big arguement that always takes place when trying to address this topic. Many will suggest that you should go after FREE traffic and try to dominate the search engines organically. That method is fine and dandy, but it takes a bit of work.

I personally like Pay Per Click traffic beyond any other form of traffic. It's targeted, reliable, and usually fairly cheap if you spend a little time on loading your keywords and bids. Most of the free traffic on the web takes quite a bit of work to keep it coming. Once you place your PPC ads, your set and ready.

Also, with Pay Per Click advertising, you can easily figure out whether or not your getting a decent return on your investment. With most free methods of advertising, it can be a bit difficult to track how well the traffic is converting.

So recently MSN has started their own Pay Per Click service called Ad Center. I've heard mixed reviews of it so far. Some are loving it, while others are still a bit unsure. I had a friend who has been beta testing it for quite some time, but he's not much of a PPC guy, so I can't really rely on his input.

I would love to know if any of you have had much luck with MSN's Adcenter. I've only loaded up a couple of ads, so I'm not sure how well it's working. We'll see, and I'll let you know.